Hello! today we all learned about Audience theories, so here is one of them, Two Step Flow.
Two Step Flow is about how key/influential people in media can affect other people, it was discovered by Paul Lazarsfeld in a classic voting poll in New York in 1940.
It explains how people such as YouTubers or movie reviewers can act as 'gatekeepers' for what people see or know about in media. Also how media (such as a film) doesn't just go from producer to consumer. It goes to people that're in the middle first.
So, for example, a film could be released, and sent to a reviewer (or reviewed by another person independently) and what they say about the film -positive or negative- can affect how their viewers/fans respond to the film.
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