In film, sound is really important, not just the soundtrack, but the way words are said and even if they can be heard.
I explored how different songs can change a scene by looking at 'Jurassic World', specifically, the scene where the Indominus Rex escapes it's pen.
This is the video with the scene in it four times, once with the original music, and three times with different songs over the top.
I will use this video while making the thriller opening with my group as it shows me what types of music can have certain effects on how film is received.
There was a problem during editing and for some reason, the transition audio I used kept repeating itself during the last of the three clips.
Enjoy!
Music credits go to Disney, D.M.X, and Foster the People.
Thursday, 26 January 2017
Monday, 9 January 2017
Passive/Active Audience ~ Audience Theory
This is the second of the audience theories I learned about today, Passive/Active audience theory.
The passive audience theory is an audience that merely observes and event rather than actively responding to it.
There've been a few studies carried out on what is called the 'audience effect'. The active audience theory argues that media audiences do not just receive information passively, but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts.
Decoding of a media message may therefore be influenced by such things as family background, beliefs, values, culture, interests, education and experiences. This can affect how an audience may relate to a character or who they sympathise with in the production.
The passive audience theory is an audience that merely observes and event rather than actively responding to it.
There've been a few studies carried out on what is called the 'audience effect'. The active audience theory argues that media audiences do not just receive information passively, but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts.
Decoding of a media message may therefore be influenced by such things as family background, beliefs, values, culture, interests, education and experiences. This can affect how an audience may relate to a character or who they sympathise with in the production.
Thursday, 5 January 2017
Two Step Flow (Diffusion of Innovation) ~ Audience Theory
Hello! today we all learned about Audience theories, so here is one of them, Two Step Flow.
Two Step Flow is about how key/influential people in media can affect other people, it was discovered by Paul Lazarsfeld in a classic voting poll in New York in 1940.
It explains how people such as YouTubers or movie reviewers can act as 'gatekeepers' for what people see or know about in media. Also how media (such as a film) doesn't just go from producer to consumer. It goes to people that're in the middle first.
So, for example, a film could be released, and sent to a reviewer (or reviewed by another person independently) and what they say about the film -positive or negative- can affect how their viewers/fans respond to the film.
Two Step Flow is about how key/influential people in media can affect other people, it was discovered by Paul Lazarsfeld in a classic voting poll in New York in 1940.
It explains how people such as YouTubers or movie reviewers can act as 'gatekeepers' for what people see or know about in media. Also how media (such as a film) doesn't just go from producer to consumer. It goes to people that're in the middle first.
So, for example, a film could be released, and sent to a reviewer (or reviewed by another person independently) and what they say about the film -positive or negative- can affect how their viewers/fans respond to the film.
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